We wanted to take a moment to talk about a very important topic in the beauty industry: diverted products.
In short, diverted products are items sold in the gray market by third parties and end up on the shelves of drugstores, grocery stores, and other retail locations who don’t have an agreement with the manufacturer. In general, diverted products are not bargains both literally and figuratively speaking. Here at Domino Beauty, feel it’s important to share information about this underground market with our clients and friends.
One of the best articles we found about diverted products was published by Pop Sugar, titled “How Can You Tell If Products Are Diverted?” This short article does a great job in breaking down what to look for, with the primary red flag being the container itself: if it notes it’s only to be sold in professional salons then the item is most likely a diverted product. We hope you take the minute or two to read it (just click on the above link).
Another article found is from xoJane, titled “Here’s Why You Should Think Twice Before Buying Salon Products at the Drugstore.” The article was written by a salon stylist so it contains her specific point of view on topic.
If you have any questions about diverted products, please ask us. We are here to answer your questions and help you find the best quality product for your day-to-day routine and wallet.
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